We are a small family business based in San Diego and we have always been interested in staying young and healthy. While we all know sleep, nutrition, supplements and stress reduction are crucial to the overall health of the body, skin care is not always high on men’s priorities list.

While researching the better alternatives out there, we found there are only a few brands specifically geared toward men, most having just one or a few active ingredients. They also tend to market their products by relying on digitally altered before and after pictures or on wild claims about seeing major changes right away. 

That gave me and my sister, who has over 10 years of experience running her own company in the cosmetics field, the initial thought: start a cosmetics company geared toward men, with the first product being a face cream. And not just any face cream, but the best possible one on the market today.

There were 6 essential ideas we wanted to incorporate into this product: 

It should have the best active ingredients as identified in clinical trials, in the quantities and percentages used in those trials

There should be enough of these ingredients in order to cover a wide range of issues men’s skin experience over time

It should replace multiple products in a complete routine and be very easy to use

It should not only treat existing, visible problems but also prevent or delay them

It should be made in the USA using cruelty-free ingredients with a high safety threshold

It should have fun and interesting but always honest marketing 

Once the decision was made, we found an amazing chemist that worked with us every step of the way and an FDA-regulated facility right here in San Diego and we were off! 

Almost a year of trials and formulas that were not quite there yet followed. Some ingredients would have been great (looking at you, retinol 😊) but the negatives outweighed the positives and we found better natural alternatives (bakuchiol for example).

The marketing plan sloooowly came together. We decided to name it 8+ For Men as there are at least 8 active ingredients in the formula - and also because, let’s face it, our creativity only goes so far 😊 . The lab testing came up all positive. A dermatologist tested it. We then tried it on our own skin and on some of our braver friends (we’d obviously never do animal testing of any kind) and the results were pretty damn good. Finally, it was ready! 

We set out to create the most effective men’s face cream on the market. We think we have it but now it’s up to you. Use it daily for a month and you will see positive differences. Your skin will not only look younger but you (and your partner) will feel it as well. Then keep using it for deeper, more structural changes and to keep the signs of aging at bay for as long as possible.

Thank you for your support and here’s to a healthy, confident and attractive you!